Targeting
The success of your Car Park activity can be greatly increased by booking into the right store/s for your product. Rather than always booking the biggest store/s or those with the highest footfall; key opportunities can exist at stores within your target demographic area ensuring maximum face to face contact with your direct consumers.
lime, in conjunction with dunnhumby Retail Media, offer a range of targeting
methods to help you select the most appropriate stores for your campaign.
Through dunnhumby's unrivalled understanding of Tesco stores, shoppers and their buying patterns, dunnhumby can provide store recommendations based around the following:
- Headroom report (only available for products stocked in Tesco stores). This will indicate where the greatest opportunity exists to grow your brand share versus competitors; targeting stores where your brand has room to grow.
- Lifestyle or Lifestage Shopper profiling.
- Cameo Shopper profile A postcode based, consumer insight profiling tool.
For campaigns longer than 26 days in total, one of the above reports is included in the booking rate. If your campaign is less than 26 days, please contact your lime account handler to discuss costs.
If you have any additional targeting requirements, please contact your lime account handler.
Evaluation
Lime and dunnhumby can also supply a dunnhumby report (post campaign evaluation) including the following:
- Interactive report enables you to view sales uplift measured versus a comprehensive set of control stores selected by dunnhumby.
- It also provides information on brand share change over the campaign period, what promotions your competitors are running and how that may have affected the campaign, and coverage figures to enable you to compare your activity with other media options.
- This information is included in the booking rate for all campaigns 26 days and over.
- For campaigns 25 days or less please see the rate card for costs or speak to your lime account handler.
If you require additional evaluation, or information for multimedia campaigns, please contact your lime account handler.